Playbooks

What's Inside: The community brand playbook is the shared visual and messaging identity that represents Seattle as a unified, welcoming, and authentic destination before and during the FIFA World Cup 26™. It’s designed for partners, businesses, and organizations to use when promoting the city—and their own presence within it—in a consistent and aligned way.

What’s Inside: As FWC26^TM approaches, fans from around the world will be traveling to Fan Zone Cities across Washington. With the anticipated influx of tourists, it is essential that businesses start preparing now for an increased risk of human trafficking. Businesses Ending Slavery and Trafficking (BEST) provides accessible and impactful human trafficking prevention training courses that can be used in any industry. Learn more here.

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Coming Soon!

What’s Inside: This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

What’s Inside: Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.