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Pride Match
Design Contest

About the contest

Artists with experience and credibility to authentically represent the LGBTQ+ community due to their identity, life experience, or allyship are invited to submit final design or portfolio with design concept to the SeattleFWC26 Local Organizing Committee for the Pride Match.
Up to three finalists will receive a $2,500. The winning design may be incorporated into SeattleFWC26’s citywide celebration as our region prepares to host the world’s largest sporting event.
Designs should inspire and spark conversation, bridging the energy of the FIFA World Cup 2026 with the powerful message of LGBTQ+ inclusivity.

Important Dates

June 27, 2025 - Artist Registration Closes
July 18, 2025 - Deadline to Submit
August 2025 - Winners Announced
Photo Credit: Sounders FC

The Opportunity

The FIFA World Cup 2026 will be the biggest ever: 48 nations playing 104 matches across Canada, Mexico, and the United States.  Seattle will host six matches.

With hundreds of thousands of visitors and millions of viewers tuning in to Seattle during Pride Weekend, we are presented with a unique opportunity to make a lasting impact. This moment allows us to educate the world, inspire our LGBTQ+ community, and uplift LGBTQ+ businesses and cultural organizations.

The Seattle Pride Match image will serve as an iconic visual legacy, uniting people across the globe to our city and state during the largest sporting event in history.

The most powerful designs will inspire and spark conversation, bridging the energy of the FIFA World Cup with the powerful message of LGBTQ+ inclusivity.

Working within this guidance, we encourage designs that capture the essence of what makes Seattle and Washington special: a canvas of many identities, diversity and inclusion as a core value, a leader in LGBTQ+ Rights, and a community supportive of queer athletes.

Disclaimer: The Pride Match design is an independent creation specifically for the Seattle FWC26 LOC and is not an official FIFA asset. It is not affiliated with or endorsed by FIFA.

How to participate

Step 1
Register by June 27, 2025
Fill out the Artist Registration form and sign the terms and conditions. After registration you will gain access to the artist dashboard. Must register by June 27, 2025.
RegisterAgree to the terms and conditions
Step 2
Review artist dashboard
After registering, you will receive a link to the Artist Dashboard. This dashboard will give you access to all relevant design assets and further guidelines on how to create your pride match design.
Step 3

Pick a design path

SUBmIT either path via Artist dashboard by July 18, 2025
PATH ONE
Submit FINAL DESIGN

Registered participants must submit their final designs by July 18, 2025.

If the design is selected as a finalist, the artist will become eligible to receive a $2,500 finalist fee, and their design will move forward for consideration as the official Pride Match Design.

PATH Two
submit PORTFOLIO AND CONCEPT DESIGN

Registered participants must submit a portfolio of their previous work and a concept statement for the design by July 18, 2025. Path 2 participants must agree to create a finalized design and submit it within 3 weeks.

If the finalized design meets the design guidance and is submitted on time, the participant would become eligible to receive a $2,500 finalist fee, and their design will move forward for consideration as the official Pride Match Design.

FAqs

  • 18 or older at the time they submit the design 
  • Reside in Washington and be able to provide proof of residence on request 
  • Completed online registration and accompanying forms--no late registrations allowed 
  • Has not violated the Terms and Conditions (T&Cs)
  • Each person may submit only one design 
  • SeattleFWC26 reserves the right to end the submission period early
  • Finalists agree to consider refinements to their submitted design before final submission to Seattle Monorail Services, which may ask for refinements to the design.  
  • The finalists’ design may be used for other purposes by SeattleFWC26  
  • Finalists may be asked to sit for a short, recorded interview to accompany their submission in which they describe themselves and their design, process, and inspiration. 
  • The 2-3 finalists will each receive a $2,500 finalist fee from SeattleFWC26, may be asked to participate in public and press events that promote awareness and excitement about FWC26, and may be eligible in the future to receive invitations to SeattleFWC26 hospitality events, legacy activations, or FWC26 matches.
  • Design in proper format (please review the design guidance materials) 
  • No disqualifying content (please review the design guidance materials) 
  • Complete the designer’s submission form

The SeattleFWC26 Pride Match Advisory Committee will select up to three finalists for a design to represent Seattle FWC26 Pride Match. Each finalist will receive a $2,500 finalist fee.

The winning design may be incorporated into SeattleFWC26’s citywide celebration as our region prepares to host the world’s largest sporting event.

The Pride Match design is an independent creation specifically for the SeattleFWC26 Local Organization Committee and is not an official FIFA asset. It is not affiliated with or endorsed by FIFA.

‍

To register and become eligible, participants must review and sign the contest Terms and Conditions (T&Cs), including confidentiality, nondisclosure, and assignment of intellectual property rights. Participants also agree to provide proof of their eligibility upon request.