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Colorful whale tail with tribal patterns and soccer ball above text 'HOW WE PRIDE'.

Welcome to Seattle:
This is how we pride

“Welcome to Seattle. This Is How We Pride” is a statewide campaign celebrating the voices, stories, and spirit of LGBTQ+ communities across Washington.

Featuring more than 50 athletes, artists, advocates, business owners, and community leaders, the multi-platform storytelling campaign captures authentic expressions of identity, visibility, and belonging through short videos responding to one simple prompt: “I Pride by…” Together, the campaign creates a powerful portrait of a region rooted in inclusivity, joy, and community.

Young person smiling and playing an acoustic guitar inside a lively indoor market walkway.Smiling woman in a Rough & Tumble t-shirt standing in a sports bar with framed jerseys on walls.Two smiling people wearing matching rainbow logo t-shirts standing indoors by windows with outdoor view.Smiling man with glasses and tattoos browsing books on a white shelf in a cozy bookstore.Smiling man with curly hair and beard wearing black sweatshirt with MBC logo indoors.Man with beard and glasses wearing a blue shirt with white floral patterns in a cafe.Woman in a burgundy jacket standing on a balcony overlooking a large body of water.Smiling person in glasses and pink shirt stands on balcony overlooking city skyline.

How to Participate

1. Share the Videos

Reshare the How We Pride campaign videos across your social media.

  1. Use #HowWePride
  2. Tag @SeattleFWC26 
watch videos

2. Join the Movement

Add your voice. Make it personal. 

Create Your “I Pride By…” Moment 

  1. Capture a short video (5–10 seconds) or photo and share it on social
  2. Use #HowWePride &  Tag @SeattleFWC26 

3. Activate Your Space 

Turn everyday places into moments of Pride. 

  1. Add QR codes linking to campaign videos, or freature films on in-store or in-venue screens 
  2. Create an interactive display inviting guests to share their “I Pride By…” 

Pride, Seattle Style

Through stories, local voices, and citywide experiences, This Is How We Pride highlights the joy, creativity, and belonging that define Seattle. This campaign shines a light on: LGBTQ+-owned businesses, local artists & athletes, community leaders and advocates, pride-themed experiences across the city and the many ways people show up for one another.

Explore stories from the people and communities bringing Pride to life. Click on images below to watch each video! Full Series also available on YouTube!

Four female soccer players smiling and celebrating together on the field in blue and red uniforms.Man with beard and glasses speaking with expressive hand gestures in a brightly lit room.Person in a pink beanie and colorful hoodie spinning a blue and yellow ball on their finger indoors.Women soccer players in blue and red uniforms on field with cheering crowd behind them.Seattle Space Needle with a flying Pride rainbow flag against a clear blue sky and cityscape background.Smiling man with curly hair and gray beard wearing a dark shirt in a cozy, decorated room.Group of pickleball players smiling, holding paddles, wearing colorful shutter shades and headbands indoors.Person with short red hair wearing denim jacket and blue hoodie outdoors near large red sculpture.Smiling person in glasses and pink shirt stands on balcony overlooking city skyline.Woman with glasses and long hair wearing a navy shirt standing in a cozy room with a window and chairs.Two smiling people wearing matching rainbow logo t-shirts standing indoors by windows with outdoor view.Young person playing acoustic guitar in an indoor market with people and a grocery sign in the background.