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Pride Match day 2026
We Stand Together
Celebrate with us.
Where the World’s Game Meets Seattle’s Pride
In 2026, Seattle welcomes the world — and during Pride Weekend, we show up exactly as we are: bold, joyful, and united.
Pride Match Day is more than a game. It’s a citywide celebration of visibility, belonging, and community — anchored in the FIFA World Cup 2026™ and powered by the people, businesses, and neighborhoods that make Washington extraordinary.
Whether you’re joining us at a watch party, rocking Pride Match Day gear, or raising a glass to inclusion, this is your moment to be a part of something unforgettable.
Things to Do
Pride Match day Watch Party
Can’t make it to the stadium? Join the celebration across Seattle and Washington State. Find a pride watch party near you!
Play SEA&WIN
Turn the city into your game board. Through SEA&WIN, SeattleFWC26’s official mobile experience, you can:
- Visit LGBTQ+-owned businesses.
- Complete for points on the Capitol Hill and Pioneer Square Tours or spend the day on the Pride Loop!
- Collect the Pride Match Day prize!
Explore. Play. Win. Celebrate.
Download the App
Welcome to Seattle: This is How We Pride
Join Us in bringing How We Pride to life by sharing campaign videos across your channels using #HowWePride. Create your own "I Pride by..." moments, activate your space, create a watch party, share your pride events using our toolkit.
WALK THE UNITY LOOP
The Unity Loop is a citywide pathway that connects key World Cup destinations across Seattle—but through an LGBTQ+ lens, it becomes a visible celebration of Pride, belonging, and community.
Along the route, LGBTQ+-owned businesses, artists, and cultural spaces are intentionally highlighted, extending Pride beyond a single neighborhood into a shared, citywide experience. From Capitol Hill to downtown and the waterfront, the Loop reflects Seattle’s commitment to visibility, safety, and inclusion.
PRIDE Resources
Travel Out
Traveling resources for Pride Weekend and beyond!
Pride Events Across Washington
Learn more about all Pride events in Seattle & Washington State.
SHOW YOUR PRIDE, YOUR WAY
Pride Match Day comes to life through the details—what you wear, what you sip, where you shop, and what you carry with you through the city.Across the city, limited-edition Pride Match Day apparel is popping up—from t-shirts and hoodies to totes designed by local artists. You’ll find them at select neighborhood shops, LGBTQ+-owned businesses, and official fan gathering spaces throughout the weekend.
Shopping local is another way to participate in Pride Match Day—supporting the small businesses, artists, makers, and entrepreneurs who help shape Seattle’s LGBTQ+ culture year-round. Whether you’re dressing for the match, heading to a watch party, or simply exploring the city, these pieces are a way to show up visibly, support local, and carry Pride with you wherever you go.
#HOWWEPRIDE
Be a part of the Celebration!
Tag us on social media! Make video finishing this sentence: I Pride By ________. Share how your business, organization, neighborhood, or community shows up. Whether it’s through art, hospitality, visibility, advocacy, or joy, your story is part of how Seattle welcomes the world.
