Shine On, Seattle!

SeattleFWC26 is supporting the Seattle Parks Foundation effort to revitalize Westlake Park and surrounding plazas as vibrant, inclusive public spaces for fans and residents during the World Cup.

Large-scale murals downtown will celebrate Seattle’s diversity and soccer spirit. Led by local artists, the installations will transform building facades and public spaces into vibrant visual landmarks welcoming visitors to the World Cup.

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Artists statewide are invited to submit original works celebrating Black freedom, resilience, and creativity. The winning design will be showcased during Seattle’s Juneteenth celebrations and throughout the World Cup cultural program.

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SeattleFWC26 is proud to announce the finalists for the Pride Match Design Contest, celebrating creativity, inclusion, and the vibrant spirit of Seattle’s LGBTQ+ community. Three outstanding local artists were selected for their original poster designs capturing the themes of unity, pride, and the power of sport to bring people together.

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The Official FWC26 Seattle Poster serves as a visual emblem of the city’s pride and creativity. Created by a local artist through a public call, the poster captures Seattle’s landscapes, diversity, and unity in the spirit of the World Cup.

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As one of SeattleFWC26’s core Legacy initiatives and a featured experience in the SEA&WIN app, the Unity Loop uses this moment of global focus to make lasting progress on local priorities—creating new ways to explore, connect, and broaden the benefit of the World Cup for years to come.

SEA&WIN is designed to extend the impact of the World Cup beyond the stadium, guiding players to explore small businesses, cultural landmarks, and community spaces across the state.

Through play, learning, and exploration, SEA&WIN helps ensure that the benefits of hosting the World Cup are shared widely—by every neighborhood and every fan.

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