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Seattle Soccer House at Pacific Place to Deliver a Free, Immersive World Cup Experience on a 70 Foot Screen
Free, all-ages fan celebration will feature match viewing, local food, and entertainment in the heart of downtown Seattle
Seattle, WA — Today, the Seattle FIFA World Cup 2026™ Local Organizing Committee (SeattleFWC26), released additional details surrounding one of Seattle’s fan celebration sites for FIFA World Cup 2026™.
Seattle Soccer House located at Pacific Place, a BH Properties location, will welcome fans to watch the majority of FIFA World Cup 2026™ matches from June 15 through July 2, and again on July 6-7. The free, all-ages experience will transform 27,000 square feet of Pacific Place into an immersive fan destination celebrating the intersection of Pacific Northwest culture and soccer.
This event is hosted by the Local Organizing Committee, in coordination with Alaska Airlines, Amazon, Boeing, Emerald Queen Casino, Microsoft, Port of Seattle, Puyallup Tribe of Indians, and the University of Washington.
Seattle Soccer House will feature six distinct zones across the 2nd floor of Pacific Place:
The Forest Entry — A Pacific Northwest-inspired arrival experience featuring a large-scale world map where fans can digitally mark their home country with their photo, Seattle sports history storytelling, and a central guest services hub.
The Watering Hole — A maritime-themed social hub anchored by a central bar serving cocktails, beer, and wine alongside grab-and-go food concepts.
The Urban Core — The primary match viewing environment, featuring a physical bracket wall that evolves with each match played throughout the tournament, multiple match monitors, and interactive fan activations.
The Pitch — A family and all-ages zone with a mini turf field and kick zone, dedicated craft activities, a sensory-friendly lounge, and more.
The PNW Marketplace — This space will feature a FIFA World Cup 2026™ pop-up retail location. There will also be an Official FIFA World Cup 2026™ Store on the first floor of Pacific Place.
The Summit Club — An intimate, lodge-inspired hospitality space for invited guests.
The site will feature Seattle’s largest screen for viewing FIFA World Cup 2026™ matches, measuring 70 feet by 40 feet, creating a one-of-a-kind, four-level viewing experience for fans throughout the venue. On days when the fan experience is not open, Pacific Place will continue showcasing matches on the large screen. No tickets or preregistration are required for entry.
“The FIFA World Cup is about more than what happens on the field – it’s about bringing people together through shared experiences, celebrating community, and creating moments that leave a lasting impact long after the tournament ends,” said Peter Tomozawa, CEO of SeattleFWC26. “Seattle Soccer House will serve as a vibrant gathering place in the heart of downtown where residents and visitors from around the world can connect through the game while experiencing the passion, diversity, and creativity that defines Seattle. From immersive match viewing and interactive fan experiences, this space reflects the innovative and community-driven spirit we want people to remember when they think about Seattle.”
“We are proud to collaborate with SeattleFWC26 to bring this global celebration of soccer to Pacific Place,” said Jim Brooks, President of BH Properties and owner of Pacific Place. “Transforming Pacific Place into Seattle Soccer House reflects our commitment to creating dynamic, community-centered experiences in the heart of downtown Seattle. From the retail store and interactive activations to the selfless station installation and a new 70-foot LED screen broadcasting matches live, we’re excited to welcome fans from around the world to be part of this extraordinary moment for the city.”
Seattle Soccer House will provide a Pacific Northwest-inspired environment for fans throughout the tournament. Features throughout the experience will include:
- ADA‑accessible viewing areas to ensure all fans can participate comfortably and fully in the experience
- Curated food and alcoholic and nonalcoholic beverages are available, including in a sip-and-stroll experience throughout the second floor
- Giveaways and prizes throughout the tournament
- Autograph and photo opportunities with local sports ambassadors
- Games, challenges, and interactive fan activities
- Kids’ crafts and activities, making it a family friendly destination
- Closed captioning and audio-descriptive commentary for matches will be available to support Deaf, hard of hearing, blind and low vision attendees.
Produced in collaboration with Connors and Company Events, the fan experience at 600 Pine St. can be accessed through several transportation options, including nearby King County Metro bus routes and Link light rail through Westlake Station. Parking garage entrances are accessible from Sixth and Seventh Avenues.
For a full list of the schedule and renderings of the space, please visit this link. A follow up announcement will come early June detailing a daily schedule and programming.
Seattle Soccer House at Pacific Place is one of four official fan celebration sites across Seattle for FIFA World Cup 2026™:
- Seattle Soccer House at Pacific Place — A free, all-ages fan destination featuring Seattle's largest viewing screen at 70 feet by 40 feet, six distinct zones across 27,000 square feet, local food and beverage, and interactive activations in the heart of downtown.
- Let's Play SEA '26 – World Soccer Fan Celebration at Seattle Center — A free, family-friendly gathering place anchored by The Armory with a large-format indoor screen, cultural programming, Festál activations, and fan experiences across campus including the Mural Amphitheatre and International Fountain.
- Seattle Soccer Celebration — Free public programming across Seattle's Waterfront, with fan experiences on Pier 62 hosted in collaboration with Seattle Sounders FC, Seattle Reign FC, and RAVE Foundation.
- Seattle Matchday Live at Victory Hall (SODO) — Hosted by the Seattle Mariners, fans can take in tournament energy on a 23-foot screen within earshot of Seattle Stadium, open every day of the tournament.
For a full schedule of official fan celebrations, visit our fan celebration webpage. For community-organized events, visit our community calendar webpage.
