Statewide Impact

SeattleFWC26 and partners lead Human Trafficking Prevention efforts ahead of FIFA World Cup 2026™

The Seattle FIFA World Cup 2026™ Local Organizing Committee (SeattleFWC26) is committed to making every event, activity, and fan experience inclusive and accessible to all—including people with disabilities, people with limited mobility, those needing visual or sensory access, and those requiring language or cultural support.

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As part of this commitment, partners are supporting youth across the region by distributing soccer-themed backpacks and gear kits—encouraging play, confidence, and a sense of community through the joy of the game.

SeattleFWC26 is using the FIFA World Cup 2026™ as a platform to expand access, inclusion, and creativity across Washington. Through partnerships that advance adaptive sports, accessibility technology, and inclusive fan experiences, the LOC is ensuring that everyone—regardless of ability or background—can take part in the world’s game. From Blind Soccer and tactile broadcasting to accessible wayfinding and inclusive training programs, these efforts are shaping a legacy of innovation and belonging that will endure long after the final match.

SeattleFWC26, in partnership with the Seattle Metropolitan Chamber of Commerce, is creating a free Small Business Megaevent Playbook to help local enterprises make the most of the World Cup’s economic and cultural opportunities. The digital guide will provide practical tools, planning checklists, and real-world examples to help small businesses prepare for increased visitors and global visibility.

The Playbook includes insights on customer readiness, inclusive signage, marketing and storytelling opportunities, accessibility best practices, and neighborhood coordination, ensuring businesses statewide are ready to welcome the world.

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In the lead-up to FIFA World Cup 2026™ matches in Seattle, a series of partnerships with underserved and tribal communities in Washington are creating a lasting legacy of access, culture and free play.

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SeattleFWC26’s Small Business Readiness Initiative is about ensuring that every neighborhood, business, and community has the opportunity to participate in—and profit from—the world’s biggest sporting event.

From Capitol Hill to SODO, from Spokane to the coast, this program helps extend the benefits of the World Cup far beyond the stadium—creating a legacy of connection, creativity, and community resilience.

SEA&WIN is designed to extend the impact of the World Cup beyond the stadium, guiding players to explore small businesses, cultural landmarks, and community spaces across the state.

Through play, learning, and exploration, SEA&WIN helps ensure that the benefits of hosting the World Cup are shared widely—by every neighborhood and every fan.

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